Craigslist Redesign Concept
Location
Detroit, MI
Timeline
3 Weeks
Role
Designer
Tools
Sketch, Canva, Keynote, Freeform, Miro, Photoshop
Inspired to making Craigslist more user-friendly and efficient for connecting people and facilitating transactions.
Background
Our inspiration
Observing the growing demand for streamlines online marketplaces, our team was inspired to redesign Craigslist. We identified the platform's outdated design and functionality as barriers to user engagement and see an opportunity to improve organization, accessibility, and navigation. Our goal is to offer users a more intuitive and effective platform for buying, selling, and connecting locally.
Here's the problem
Craigslist's outdated design and functionality, including poor organization, accessibility, and navigation, have hindered its effectiveness. Users struggle to find listings efficiently due to confusing categorizing and limited search options. These issues need addressing to ensure the platform remains relevant in today's online marketplace.
Main Concerns
- Lack of brand recognition
-User safety and security
- Poor navigations
- Out of date look
Our Goal/Solution Concept
We are redesigning Craigslist to improve its branding so that we can optimize user experience.
Competitive Analysis
Our research utilizes insights from Facebook Marketplace to optimize Craigslist's functionality. By analyzing the strengths and weaknesses of Facebook Marketplace, we aim to improve the user experience and efficiency of Craigslist.
User Testing
We facilitated user testing sessions to show the app's flow and accessibility. Participants navigated through tasks to evaluate ease of use and function accessibility. Insights from these sessions guided refinements, ensuring an intuitive experience for all users.
New icon
The discovery that just 2 out of 50 individuals remembered our old logo prompted us to reconsider its design. Our objective was to craft a new visual identity that accurately reflects our brand essence and connects with our audience, ensuring our continued impact and recognition in the market.
User Persona
Sarah's feedback significantly contributed to making our app more accessible to all users. Her insights helped us identify areas for improvement and implement features such as reporting posts and intuitive design elements, enhancing the usability of our app for everyone.
Annotated Lofi
Our annotated lo-fi served as a critical tool in gaining clarity and refining our app's functionality. By visually mapping out our ideas in a simplified, accessible format, we were able to identify gaps, streamline processes, and ensure a clean user experience.
Brand kit
Our Craigslist brand kit includes typography, colors, and icons designed for clear communication, professionalism, and intuitive navigation, reflecting our commitment to simplicity and usability.
Craigslist Before
Hi-fi
Our redesigned Craigslist boasts a high-fidelity interface focused on accessibility and streamlines navigation. With intuitive design and improved accessibility features, users can seamlessly browse listings and search results for goods, services, and job opportunities.
Our feedback
Hilary S, CA
"Craigslist redesign - no brand recognition - well done of looking at the actual reviews of the app! Glad you looked at the competitor - accessibility and navigation and safety - home tab - maybe marketplace?
Login screen - make sure you have onboarding to show why I want to give you my personal information (if you actually do this app for them!)"
Christine, CA
"What is this app icon? Such a strong beginning to tell a story here.
Good to see you broke things up into 4 tasks for user testing - I appreciate this slide. Great idea to pull in App Store reviews and look for ways to improve there."
Tom Phillips, MI
Apple Developer Academy Mentor
"Nice energy to your introduction. Even though most of us are familiar with Craigslist, a few moments for a quick overview of what Craigslist is would be helpful. The transitions and choreography between team members felt smooth and well rehearsed.
According to the HIG, use the tab bar only for navigations and not actions. I would recommend moving the + button to the top right corner and use it as a navigation bar button rather than a tab bar button."