Prime Video Redesign
Experience the Amazon Prime Video redesign, prioritizing accessibility, seamless navigation, and captivating aesthetics. Dive into an enhanced viewing journey that promises to elevate your entertainment experience effortlessly.
Timeline
5 Weeks
Role
Designer, Researcher
Location
Detroit, MI
Tools
Sketch, Canva, Freeform, Miro, Prezi
The problem
This Amazon Prime Video redesign addresses its shortcomings, including a cluttered interface, disorganized content, and outdated design elements. By prioritizing accessibility, streamlining navigation, and modernizing the aesthetic, the revamped platform offers users a more intuitive and enjoyable viewing experience. With improved accessibility features and enhanced content organization, users can now effortlessly navigate through a vast library of entertainment options.
Brand Analysis
Recommendations/ Goals
My redesign goals include simplicity, and organization while maintaining the main key functions. Recommendations strongly encourage separating included & paid content. Also overall more consistency in the theme and organization of content.
Survey Quotes
User 1
"It definitely needs a 'now watching' or 'continue watching' feature. I use that all the time on other services."
User 2
"My main frustration with Prime Video is that included content is mixed with content that costs money."
User 3
"When I use Prime Video I feel like I'm consistently trying to be sold something. I just want to relax and watch a movie."
$1B
Annual Revenue
The amount of money the company earns over the span of one year
44.36%
Bounce Rate
Average percentage of visitors who view only one page before leaving the website
similar web.com
32.16%
Age Range 25-24
The age distribution of the analyzed website's users on both desktop and mobile devices
#7
Category Rank
Traffic rank of the site compared to all other sites in its main category in the top country
Research Insights
Before & After
Arlaya W, MI
"The redesign you've succeeded with here was well executed. I truly enjoyed the choices you made and the research to back yourself. Keep up with the great work! I'm an prime user and the redesign you did here, would truly make it a better user experience for me."
Telayne K, MI
"I like that you brightened the interface and gave more white space between the thumbnails. as well as the layered menu at the top."
Arlaya W, MI
"I absolutely love this project idea!! It's very on brand for the weather right now. So you go girl!! I do believe that you have a really strong start here - with clear benefits and goals."